Blog & Tips


Blog, Tips & More

We have put together some great Cheer Makeup & Dance Makeup Tips as well as current news, events and much more. Check back often for all the buzz in Cheer & Dance!

Keep Your Cosmetics Fresh!

We strive to ensure Eventmakers has the Best products in the industry! The FDA approves every formula we use and adhere to stringent processes.  It is important to follow appropriate guidelines for the expiration of your Eventmakers Cosmetics. Our recommendations:

*Mascara and liquid eye liner: 3 months. Get a new one every season and toss even sooner if it's dried out or if you've had an eye infection.
*Liquid foundation and concealer: 6 months to 1 year
*Powder-based cosmetics (e.g., eyeshadows and powder foundation): 12 months.
*Lipsticks and Glosses: 1 to 2 years. If you've had a cold sore, toss your lip products sooner. 
*Eye and lip pencils: 1 to 2 years. Sharpen before use to preserve them.

There are no regulations or requirements under current United States law that require cosmetic manufacturers to print expiration dates on the labels of cosmetic products. Manufacturers have the responsibility to determine shelf life for products, as part of their responsibility to substantiate product safety. FDA believes that failure to do so may cause a product to be adulterated or misbranded.

The shelf life for eye-area cosmetics is more limited than for other products. Because of repeated microbial exposure during use by the consumer and the risk of eye infections, manufacturers usually recommend discarding mascara two to four months after purchase. If mascara becomes dry, discard it. Do not add water or, even worse, saliva to moisten it, because that will introduce bacteria into the product. If you have an eye infection, consult a physician immediately, stop using all eye-area cosmetics, and discard those you were using when the infection occurred.

Consumers should be aware that expiration dates are simply "rules of thumb," and that a product's safety may expire long before the expiration date if the product has not been properly stored. Cosmetics that have been improperly stored - for example, exposed to high temperatures or sunlight, or opened and examined by consumers prior to final sale - may deteriorate substantially before the expiration date. On the other hand, products stored under ideal conditions may be acceptable long after the expiration date has been reached.

Please also note sharing makeup increases the risk of contamination.

Cyber Monday!

Cyber Monday!

Glamorous Sparkle!

Glamorous Sparkle!
A few of our products in action!
To created this perfect look:
Prime with Show Seal Creme, Platinum Pressed Shadow on lid, Eclipse Pressed Shadow for crease, and Platinum Show Sparkle on top.

Free Lip Balm with Lip Marker Purchase!

Free Lip Balm with Lip Marker Purchase!
While Suppiles last!


 It took a while....but we wanted it to be PERFECT!!!  Eventmakers Lip Marker is our NEW Vibrant, Performance lasting, and Totally Smudge proof Lip Stain. Lab created exclusively for you! Designed for easy application with the precision felt tip marker. No Mess- Perfect for White uniforms and costumes!

Thinking Fall

Thinking Fall
Check out this fall look with our Navy Liquid Liner!

New Liquid Eyeliners!

Beautiful Shades to pick from! Custom designed formula to last ALL day!  Check them out!!!

Win $100 of EMC Products!!

Win $100 of EMC Products!!
Giveaway Happening Now on Facebook! Hurry and enter!

The BEST glitter stickers!

The BEST glitter stickers!
Not to brag but, our glitter stickers are the BEST!  You get 23 large or 72 petite star stickers on ONE SHEET!  A new sticker every time that lasts all day!  Don't forget they can be layered to match any uniform or costume. (Shown above- Red layered with Royal and Silver).

Must have!

Must have!
Makeup Removing Cleansing Towelettes are now available!!  These are AMAZING! Not only for make up removing... great for camping, post workout or a super messy lunch :)  Fortified with extra vitamin E to leave skin soft and moisturized.
Order at:

Show Shapes for Everyone!

Show Shapes for Everyone!
We love the versatility of Show Shapes!!  Top quality cosmetic grade glitter! 1/8" stars packaged in a 5g jar.  Adhere with our liquid show seal for precise designs, use like eye shadow, or even sprinkle in hair!
Take a look at the cute designs for your nails too!!  

Summer is for Shimmer!!

Summer is for Shimmer!!
Of course we LOVE shimmers when performing- they bounce the light oh so well! BUT a glorious gold shimmer is perfect to compliment any summer outfit. (Our white gold shimmer is gorgeous!)

Application Technique:
Dip a shadow brush lightly into show shimmer powder.

Tap of excess powder. Apply to eyelids. Use lighter colors on the brow bone; use mid tone to darker colors on lid.

GAME CHANGER! For more dramatic look dampen applicator before dipping in shimmer get a rich deep shimmer!

Make applying lash strips easy + foolproof

Make applying lash strips easy + foolproof
This tutorial was too perfect from the beauty department...had to share!

Pro Eyelash Tips & Tricks

Pro Eyelash Tips & Tricks
Use an Eyelash Curler:
Curling lashes gives eyes the appearance of being wider and brighter. Shoot warm air from your blowdryer on the mascara curler for 3-5 seconds to warm it up before curling lashes. Touch it first to make sure it's not too hot. It's a myth that you have to curl lashes before you apply mascara. You can curl lashes after mascara application, just make sure the mascara is dry first. 

Zig-zag the Mascara Wand:
Zig-zagging the wand back and forth during application helps cut down clumps.

Apply to Top Lashes Only:
Many makeup artists recommend applying mascara only to the top lashes (I abide by this rule). If you want to make eyes appear wider, apply mascara to the bottom lashes but make sure you give lashes a light touch. Not great at getting those bottom lashes? Try putting a tissue under them before application. 

Use a Mascara Primer:
Primers coat lashes and separate them before you apply mascara. Makeup artists swear by mascara primer. I tried it and like it, but because it's an added step, I usually use primer only on special occasion when I spend more time on my makeup.  

What it Means to "Apply a 2nd Coat" of Mascara: 
I was always confused by magazine's directives to coat eyelashes with "no more than 3 coats of mascara." It seems magazines have been giving these directions since I was a pre-teen and likely before. What they mean is to apply the coats of mascara all at once before the first coat dries. Once the first coat dries, you'll get clumps if you attempt another swipe at the lashes. 

Thou Shalt Not Pump Wand In & Out of Tube:
This only introduces air into the tube, which will cause your mascara to dry out sooner than it should.

Bend the Wand:
A top makeup artist once gave his secret to his steady hand: he always bends his wand at a right angle. 

With these simple tricks you will be batting perfect lashes in no time! 

We've got spirit!!

We've got spirit!!
With Football season here...custom mascot/logo temporary tattoos are a great way to show school spirit!
Many team use this as a fundraiser as well. Order in bulk and sell at your spirit stand/school store/cheer gym
Custom Tattoos sizes and prices:
1,000    1.5" X 1.5" $270.00
1,000      2" X 2"     $330.00
10,000   1.5" X 1.5" $550.00
Email to place you order with artwork attached.


What you will need:
-Every single brush your your collection (blush, face, foundation, eye shadow, lip liner, eye liner, kabuki and etc)
-A foaming face wash (we used a Dove one)
-Warm water & the bathroom sink for about 20 minutes
-Old-ish towels

4 Easy Steps to clean makeup brushes:
-Dampen the bristles of the makeup brush with warm water.
-Add a small amount of face wash to the brush bristles and lather up.
-Rinse the bristles of the brush under running water until the water turns clear. Inspect the face brushes thoroughly. If your brush is extra dirty like mine, keep following step 2 & 3 until there are no clumps visible.
-When all brushes are clean, run the bristles across the towel then lay them flat across the towel to air dry. Do not dry them standing up.

*Make sure you don’t dampen the whole make up brush or leave brushes soaking in water. It will loosen the glue keeping the bristles in the brush over time.

Wheww...It's Hot!

Wheww...It's Hot!
Summer school, swimming, and of course CHEER CAMP! 

We know firsthand how to deal with the makeup vs. heat dilemma (did I mention my squad is in prime performance season...pic attached).  We have learned a few tricks of the trade over the years!  Since we are cheering our butts off right along with you I wanted to share a few tips to consider:

For full performance make up face:
-- PRIME!  This is a deal breaker.  Priming will hold foundation nicely in place and can be found in the cosmetic section of any local Target, ect.

For casual everyday or camp:
--Mix your foundation with moisturizer and make your own tinted moisturizer!  Mix equal parts in the palm of your hand and blend –blend- blend.  You can even add some skin boosting serum.  This version is light and will keep your skin feeling great (no meltdown necessary)

--If you really need coverage only put it where you need it that way you won’t feel like your makeup is melting off.  mix your foundation with a bit of primer and add it to the trouble spots.

Send us your Cheer Camp pictures for our Facebook page!...there might be a contest coming up :)

As Cheer Season Begins...

As Cheer Season Begins...
And the season starts again...(whew that was fast!)  Teams are putting together stunt groups, choreography, and their "look".  Choosing team makeup kits (both on the floor and the track) is a bit more difficult than looking for and applying make up for day to day wear. Many regular daily wear cosmetic options are also not suitable to be worn while cheering. Here are a few things to consider while choosing your performance cosmetics:

LONG LASTING: Nothing is less attractive than a cheerleader with make up running down her face! Choose make up that provides decent coverage, is sweat proof, and that won’t cog your pores.

BOLD:  As you are quite a distance from the crowd, your make up needs to be bold enough to be seen from a long way’s away. 

FRESH: Though your make up does need to be bold to be visible, do not mistake this for applying thicker, heavier make up. This will only age you or make you appear clownish, gaudy or tacky.

Cheerleading make up is all about choosing the right make up colors that will work with your features and skin tone, and then applying them correctly so that your features are highlighted appropriately. Here are some techniques you can use to help accentuate your features while cheering for the team:

EYES: The important thing to remember about your eyes is that they should always have mascara and eye liner applied, regardless of whether or not you do choose to apply eye shadow. Applying eye liner to the upper and lower eye lid will allow for your eyes to be visible from a distance and give your eyes depth. Applying 1-2 coats of mascara will enhance that depth and make your eyes really stand out.

LIPS: You must never neglect your lips! You can choose to apply a bold shade of lipstick and liner to help draw attention to them, or you can also apply a stunning gloss that will catch the competition floor, stadium or gymnasium lights. Neglecting to put anything on your lips will cause you to have a washed out or “faded” appearance.

CHEEKS: Many girls make the mistake of brushing on a far darker shade of blush to their cheeks before performing in front of a crowd. If you do choose to wear a darker shade, choose a blush that is only a shade or two darker than what you would usually wear. You can also enhance your cheeks with a light dusting of shimmer or bronzer for a more natural, fresh look.

Above all you are a team...all makeup should coordinate and present as a uniformed group.  Nail your routine and get Style Points too!


NEW!!!!! These incredible shades of ultra-radiant, high-pigment eye shadows are bursting with color to provide the perfect balance of beauty and confidence.  Guaranteed to catch the judges eye!  

Easy Tips for Wearing Red Lipstick

Easy Tips for Wearing Red Lipstick
Red lipstick is classic, elegant, versatile. And with these guidelines, everyone (yes, that means you) can wear it.

1.Consider the lighting. "If you're going to be outdoors, pick a softer or sheerer shade," says Rachel Lockhart, owner of Rachel's Makeup Studio, in Boston. "For evening, go bolder, so your features stand out."

2.Avoid deep reds if you have thin lips. They tend to make lips look smaller.

3.Experiment with intense shades if you have strong coloring. "Natural contrast gives you more options," says Jill Morton, head of ColorCom, a consultation agency in Honolulu, says of those with exaggerated natural coloring (for example, paper-white skin, black hair, and blue eyes).

4.Don't play up your eyes. "Pair red lipstick with the lightest possible eye makeup," says lipstick designer Poppy King. A little mascara and beige shadow will do.

5.Don't toss a red lipstick in a shade that doesn't work. "Top it with a gold gloss to warm and soften it, or add a pink gloss to take it to the bluer side," says makeup artist Maria Verel.

6.Coordinate your look. Dot a little smudge of the lipstick on the apples of your cheeks, then blend it with your fingers.

7.Be precise. That means whether you're using a brush or applying lipstick straight from the tube. "Red lipstick should never be applied casually in the back of a taxi," says Verel.

8.Don't use red lip liner. If it doesn't match your lipstick perfectly (and odds are it won't), you'll end up with a two-tone effect. If you like using liner, find a shade that's close to your natural lip color and use it to outline your lips.

9.Prevent "bleeding." Apply a little concealer around the border of your mouth.

10.Avoid getting lipstick on your teeth. After applying, put your finger in your mouth, purse your lips around it, then slowly pull it out to remove excess color.

Eyes- Create the smokey eye

Eyes- Create the smokey eye
We all love a smoky eye.  Here are some tips to make sure you are executing it perfectly!

Of course start with a clean face. Prep your skin with eye cream and moisturizer. Give them a few minutes to sink in.
Concealer is a huge deal when trying to pull off a dramatic eye. The natural darkness around your eyes will make your overall makeup look sloppy. Conceal above and below your eyes, paying special attention to the inner and outer corners (this is where darkness lurks!)

1. Liner
Use a dark liner – cream or pencil – and line your eye from end to end on the upper lid. Make the line thinner at the inner corner then gradually thicken it towards the outer end. Rim the lower inner lid as well.

2. Smudge it up!
Use an angled eyeliner brush, a pencil brush or a Q-tip to smudge the liner you have just applied. The point is to blur the hard edge of your eyeliner. You can dip your brush in a bit of dark shadow and use it to soften the liner if it does not blend out easily (that’s what I do). Do this on the top and bottom. Blend the outer halves of your eyes more than the center or inner corners. 

3. Highlight to make it pop
It’s so important to create contrast. I know, a lot of smokey eyes look like they are only one deep shade of color swiped across the entire lid, but if done well, this is not actually the case. Use a light color of shadow – think champagnes, vanillas, or creams – and highlight the inner corner of your eye (in a C shape around the tear duct) and under the brow. 

4 . Medium Shadow for depth
This is the step many people miss. A medium shadow, something in the same color family as your lid color, but lighter, should be used in the crease. You’re trying to create depth without leaving any obvious lines. It’s important to overlap the dark and medium shades where they meet. Use the same medium tone to blend the outer portion of your lower lid.

And voila you’re done!
Don’t think black is the only way to go...Smoke up purple, blue, or green liners and shadows with the same technique.  This is also a great way to incorporate your uniform colors ;)

Baltimore Dancesport Challenge

This Saturday we will be at the Baltimore Dancesport Challenge. Hope to see some of you there. If your there come to our booth and check out all our products, including High Quality Performance Ready Cheer & Dance Cosmetics. Awesome Team Discounts, FREE Shipping, FREE Samples and Twice the Product as our Competitors!

We are owned and operated by Cheerleaders & Dancers- We understand what you need for your look to last ALL day. Hypoallergenic, Perspiration Proof and TONS of colors to match any uniform!

Tips for applying Performance Cosmetics

Show Sparkle: First apply Show Seal to the desired location with the sponge tip applicator, and then dip the applicator into the pot of glitter and PAT on your glitter until the entire area is covered. With a cosmetic brush, brush away any excess glitter.

Show Seal:  This product can be used with Show Sparkles, Show Shimmers, and Glitter Stars. Apply Show Seal to the desired location then pat on the desired product. For best results, wipe applicator off between dips to keep product fresh.

Glitter Lips:  First, apply the lipstick/gloss of your choice and pat on the Show Sparkle over top. 
Shimmer Paint:  Apply to lid or brow area and allow a few seconds to dry. Shimmer paint can be used with Show Sparkle and Show Shimmer products, being patted over the top of paint while paint is still wet.

Removal of makeup is easy. Soap and warm water or even a baby wipe will do. 

Glitter Makeup that is FUN and EASY to apply

Tired of cosmetic glitter that falls off or clumps? The best way to avoid this is by using tried and true tested products that work! Proper application of these products is also essential to getting the desired look you are trying to achieve.

Let’s begin by using liquid Show Seal (eye shadow base). First, you would apply Show Seal to the desired area with the sponge tip applicator; a thin layer is all that is needed. Less is more in this situation. After, dip the applicator into the desired Show Sparkle of your choice. Pat the glitter where you applied the Show Seal until every part of that area is covered. If you merely just wipe on the glitter it will not have the desired look that patting achieves. Brush away any excess that may have fallen when applying product.  In addition, to keep your products fresh, always wipe off sponge tip applicator before re-dipping into the Show Seal bottle.